I don’t care what you think, unless it is about me. ~ Nirvana , “Drain”
Most of us have this innate need to brag about our achievements online. Be it getting a hot new boyfriend, or eating out at a Michelin star restaurant, we just have to shove our achievements right in front of everyone else’s face.
I do not want to delve into the psychology of why people do this. Instead, I want to use this ‘need’ to help you achieve your blogging goals.
You may be acquainted with the term ‘Blogger milestone’. It’s that special day when you achieve a unique target: get 100 followers, get 1000 likes on a blog post, get 10000 shares on a particular tweet, or get 100000 comments!
You commemorate the achievement of these milestones by a status update or cake. Both fulfill your narcissistic tendencies to some extent. But have you ever thought about this: achieving one milestone is the key to achieving a new milestone.
Here’s the first step to understanding the logic behind the above statement:
If a to-be follower logs on to your blog, and sees that you have 150 followers, he/she will not hesitate to click a button and make the follower count 151. But if you have 5 followers, chances are that he/she will leave your blog, without becoming the sixth follower.
Now, use the above logic to understand the main logic: You could promote a blogging milestone, and earn a new blogging milestone. Say, you share a status update about getting 5000 likes on your Facebook page. That high number will surely convert any sceptic stalker who read your posts earlier and chose not to say anything about it. He/she will now start singing praises about you on social media, after ‘liking’ your Facebook page.
Here are three tips on how to effectively use your hard-earned blogging milestone as a leverage to get more visibility and stats.
1. Use the original notification image: WordPress users get a notification from the website stating the particular blogging milestone. Add that image to your social media update. It lends credibility to your statement. The image looks familiar to every blogger/follower and you won’t have to prepare a creative edit!
Don’t forget to give a link to your blog ! Plus, this also works for Facebook / Twitter / Instagram / any other social media that came up between the time I scheduled the post and today.
For Blogger users, you can take a screenshot of the dashboard, where the stats overview displays the total page views. Does it still look like this? This screenshot is from 2015!
2. Combine it with a giveaway: You could celebrate the achievement of getting 1000 followers by sharing a copy of a book (or your own book) with 5 lucky winners. Or you could even give a gift coupon online. This way, the to-be followers will have an incentive to follow you: they’ll help you reach new targets (2000 followers?) There’s a post coming up on my blog on how to manage a giveaway. Do stay tuned!
3. Write a post about it: There’s nothing better than sharing a blogging milestone on the blog itself! Use tip number 1 and 2 along with this, and you have the perfect party!
Wassup, happy readers! This post is written for the #AtoZChallenge, and this is the third year I’m participating in this challenge. Do keep cheering me on all through this month, as I’m hell-bent on scoring a hat-trick in 2017, at the age of 18! My theme for this year is : The Encyclopedia of Blogging Memories, Feelings and Lessons.
Here’s a special question for you to answer today: Do you like talking about your online achievements offline, and vice versa?
P.S.: To read more about Facebook psychology, check out this awesome post on the Buffer blog.