Some day people will ask me what is the key to my success…and I will simply say, “good Karma.” ~ K. Crumley
Serious post alert!
I’m sure you’ve faced that weird period of time when you’ve had no comments on the blog, abysmally low stats, and absolutely no shares.
You, if I deduce correctly, would check whether there were typos in your blog post. Or whether you got an important detail wrong. Did you write something that shouldn’t have been written, or did you hurt someone’s sentiments through your careless ‘should have kept it in my head only‘ thought?
But still, you find no fault in your post. Which makes you feel even more scared. After all, a perfect post should have a smattering of comments and cheers from well-wishers.
So, why no love?
And then you it creeps into your mind. The right answer: blogging karma.
You realise with a rising sense of panic that you have been ignoring all those lovely emails from all the lovely blogs you follow. You have been rampantly sharing your own blog posts on your own social media and all the 19374905057 groups you are in.
You have been sitting in the highest tower of your castle (blog dashboard), waiting for someone to arrive at the bottom (post). And then when a hapless soldier (reader) arrives to save your day (blog stats), maybe you’d throw down your lovely silky hair of appreciation to them, and forge an online ‘you scratch my back, I’ll scratch yours‘ relationship with them.
Sorry to break your illusion about blogging karma, but that’s not how it works.
Blogging karma is not about doing something good with the intention of getting positivity your way. It is not about being scared of doing or not doing something, because you fear the repercussions.
It’s not about writing comments so you get some compassionate ‘he/she wrote a comment for me, so I’ll have to visit his/her blog‘ traffic your way. It’s not about sharing content written by others so as to get their attention and ‘let’s say thank you in one tweet‘ appreciation.
Let’s go back to the example I gave you in the beginning of this post.
What would you have done, if your blogging life was on the decline, thanks to bad blogging karma? There are many options:
- You could check out whether your favourite followers are still active. Engage with them via a message. Share a post from your blog that you feel they would like to read. Then, subtly ask them why they didn’t read that post on their own.
- You could go on a comment-and-share spree on all the blogs you follow. Attack the first blog post link you see, and leave a generic comment there, linking to your latest post.
- You could do a ungrateful ‘meh’, go back to eating chips and wait for Prince Charming.
You will agree with me that the second and third is seen commonly in the blogosphere. But why?
Maybe that’s because you are being considerate about the fact that your followers are busy people, and don’t always await the arrival of notifications from your blog. But then I’m pretty sure you see them wasting time on social media, time that they could have spent sharing their views about your recent blog post.
Maybe you feel that they were stupid followers anyway, and ‘who would want to keep in touch with dodos like them‘. “Good riddance,” you might say, as you continue your savage expedition of leaving comments on any blog you see.
Maybe you feel it didn’t matter to you: losing a few followers when you certainly have so many. Or maybe those followers weren’t even worth a thank you comment.
But somewhere in the blogging-underworld, Blog-Osiris is shaking his head, commenting to Blog-Ammit, ‘Hey buddy, looks like you’re going to get some Blog-heart food soon.’ #EgyptianMythologyReference
You may have succeeded in staying unfazed by the declining stats, but I’m sure deep down you started doubting your own self-worth too.
And then you’ll blame karma. The blogging karma. You’ll start feeling negative about the whole community, and feel that no one ever respects you or your thoughts. You’ll feel like a really ignored brave-heart soldier, who should have won an award, but had to settle for a miserable pension fund.
You’ll feel that no one deserves to read your wonderful thoughts, ‘because they certainly don’t see them when they have it‘, and you’ll shut down your blog without a regret.
I’m pretty sure I’ve made you feel guilty about having the wrong perception of blogging karma. I’m pretty sure you have started regretting all the lost opportunities that came your way, sincere and genuine followers who could have only helped you become better.
I sincerely hope I have done so.
Now, even if you wish to change your way and your perception about blogging karma, it cannot be a singular effort. Only if everyone in the community decides to take up the challenge of being a bit more humane, will this definition of blogging karma bear fruit to everyone in the community.
Here are three tips to help you gain the right kind of blogging karma:
- Be genuine: But that does not give you the licence to be rude. If you like a post, say it. If you don’t like it, say it. But use appropriate channels to air your views. While a public endorsement of appreciation is welcomed in any language, a loud and obnoxious message of displeasure in filthy language is not.
- Share content that you love: Some bloggers share content keeping in mind their brand image. I’d recommend supporting bloggers, writers and authors whose content you love. Not with the intention of getting a shout out back, no. But with the intention of making the writing world a little less cutthroat and less competitive. Also, personalise the link-sharing tweet/post with some info about why you liked the post, how it helped you in some way, etc.
- Share the right content: While you may enjoy the laziness of sharing your latest post with the click of a button, there is a better way of promoting your posts too. That too, without looking like a scammy, shady personality with an egotist problem. For example, if you read a post about knitting, for which you have no need or interest, but you know a friend who loves knitting, share the link with him/her (What? Dumbledore loved knitting patterns, and Slughorn shared his magazine with him!). You could do the same with your own posts. You can achieve two goals at one time: sharing content, and helping someone. And also, people will then take your status updates and messages a bit more seriously, without giving you that rotten blue tick.
Wassup, happy readers! This post is written for the #AtoZChallenge, and this is the third year I’m participating in this challenge. Do keep cheering me on all through this month, as I’m hell-bent on scoring a hat-trick in 2017, at the age of 18! My theme for this year is : The Encyclopedia of Blogging Memories, Feelings and Lessons.
Here’s a special question for you to answer today: What has been your experience with blogging karma? Good or bad, it will make for a good comment! 😀